Guest Speaker Linda Basso speaks about
Playful Marketing…it’s enjoyable and gets better results.
Successful marketing depends on creativity, experimentation, problem solving, and creating trust. Yet so often entrepreneurs work on their marketing like it is a very serious endeavor. When we evoke the SPIRIT OF PLAY—especially serious play—we invite components that are vital to success: learning, competition, toleration of failure, innovation, and a balanced appreciation of process and outcomes.
Come join us for an evening of Playful Marketing and get the tools you can use to have fun with branding and marketing yourself and your business, plus get better results!
Meet Linda Basso—a straight shooter with a dash of humor and lots of intuitive insight. A transformational leadership coach with a background in marketing, Linda inspires clients to change expectations and perceptions, and step into profound personal power so they can exceed their business goals. Her warm and engaging approach show just how powerful connection and simply being human in our marketing can be.
For 23 years Linda’s been in the visual design and marketing industry, where she created brands and campaigns for companies like Kimpton Hotels & Restaurants, Domaine Chandon, Jamba Juice, Disney, Coldwell Banker, Xerox, and many small businesses.
She’s received a Silver ADDY award for her brand work and has helped her clients win many awards, along with placements in publications such as The Wall Street Journal, TIME Magazine, and the front cover of WIRED magazine. Linda holds degrees in graphic arts and leadership and is a certified coach. She happily resides in Sonoma County with her husband and children.
September 5, 2018, Bay Park Hotel, Crazy Horse Restaurant, 1425 Munras Avenue, Monterey, CA.
For more information, contact Program Chair Patti Fagan at patti@pattifagan.com.
